![]() All but two said that it typically takes them longer to acquire customers on Pinterest than on other platforms, though the average conversion time varies depending by brand. Modern Retail spoke with seven in-house marketers at digitally-native brands and DTC agencies. One of the realities of Pinterest is it takes longer there to acquire customers compared to Facebook and Instagram, according to DTC marketers. ![]() But, it’s starting to become a greater part of their marketing mix, albeit a smaller one, as brands look for cheaper traffic elsewhere as advertising costs on Facebook and Instagram continue to rise. Compared to Facebook and Instagram, Pinterest offers direct-to-consumer brands access to a smaller user base.
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